Layoffs to affect 10% of workforce amid Australian company’s restructuring plan to push into artificial intelligence and enterprise sales
The job titles themselves are already in flux. Buesing said he’s already heard companies experimenting with terms like “advocate” or “journey manager” to replace the old “agent” label—partly because it’s become hopelessly ambiguous in the age of AI agents, and partly because the human role genuinely is becoming something new.
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