Meta's handling of scammy advertisers has come under increased scrutiny in recent months after Reuters reported that researchers at the company at one point estimated that as much as 10 percent of its ad revenue could be coming from scams and banned products. The fact that Meta has made billions of dollars from problematic advertisers has also caused the company to be slow to take action against repeat offenders.
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The standard practice of normal laws is to prevent recklessness that could lead to a catastrophe, even if no real harm has occurred yet. Reckless driving, reckless endangerment, and many safety violations are punishable regardless of whether anyone gets hurt; in civil law, injunctions can stop dangerous behaviour before harm occurs.
This story was originally featured on Fortune.com